#acd2

[joebburke]

Desirable Destinations Brief The angle I decided to go with for branding the island of St. Helena is that of isolation, but in a positive way. The idea that disconnecting yourself from the everyday activities and responsibilities and living freely can be just the refreshing change that numerous people need in their life. No more constant notifications, no more checking your schedule, no more fighting for a seat on the bus. This concept of isolation will be represented in the visual aesthetic of the branding itself.

[aprilsalford2012]

The FINAL idea

So, as you’ve seen I went on a little road trip with this project and I’m glad I did. It’s thought me a lot and me and Ben worked our arses off for 2 weeks, whilst holding down a career job… Not too shabby at all. The final concept was something I was pleased with and made so much sense, Eastpak are a long lasting accessories brand and we wanted to show that through the ‘urban insider’. The concept is all about your story, you start your story when you buy your first Eastpak. They describe their customer as a city person but also can be adventurous, we needed that to show in our outcomes. The main outcome is the app, this app has a log in/profile page but it goes deeper into social media and also taps into the inner adventurist in all of us. To support the app is a poster series promoting them and we also came up with a launch party/urban insider day. The launch day would be set in big cities that had ‘cooler’ more urban areas. The app is based around journeys, pictures and just generally living the urban insider life style. The day also reflects that too, having different shops partake in different actives.

[joshuahurstgd]

In the end we wanted to go for a somewhat combined design that contained elements such as young slang, vintage type, imagery and cheeky inuendo. We feel it works well and we have come out with a design that makes light of the product and removes the taboo surrounding it.

[joshuahurstgd]

To make the poster more feminine, we felt that it needed to lose the banner and have a sightly lighter typeface to make it feel smooth and comfortable. After changing these aspects we definitely believed that the aura of the posters changed and it reflected a more female and womanly feel. It was smoother around the edges and a bit more subtle.

[joshuahurstgd]

Here are some experiments that we did based on our research into the vintage posters. We decided that the style was a great way to convey a message and show our point. However, after asking people how they felt about the work, we found that it was slightly too masculine for our demographic, and so we went back to the drawing board to come up with something more feminine.

[decwoodwardsu]

Although many of our ideas were starting to make sense and flow to us, we found it difficult applying our ideas onto the screen/page, so we decided to do some research on poster designs such as these. The designs are very much typographically focused, we wanted to include a catchy tagline in our work so we felt it was necessary to look into some vintage type posters.

We have drawn a lot of influence from these designs in terms of layout and text positioning, we will appply this newly gained knowledge and inspiration to make our final posters as good as they can be.

[decwoodwardsu]

This Old Spice advert uses the tagline “Smell like the freshest place on earth”. We feel that is a fantastically well thought out and intelligent ad. It uses comedy and masculinity to appeal to men and we feel it works very well. If we can take the same principle and apply it to women, we feel we can create an ad that has the same appeal.

We haven’t forgotten that the products we are selling are for delicate areas but we are looking into different ways of selling these products as we dont want to create an ad that has been done before by another brand like Femfresh.

[decwoodwardsu]

As well as looking into advertising campaigns for products that are in a similar position to Femfresh, we also decided to look into some shock advertising campaigns. We want to be honest in our campaign and use words such as vagina, so we decided to look at other campaigns that have used shock tactics.

We still intend to make our advert fun and comfortable to view, but we thought it would give us an idea of how far adverts have been pushed so we can gauge were our ideas stand.

We definitely won’t be going as far as these shock advertisments, they are the extreme cases. Our ideas certainly do not come close to these in terms of brutality, but now we understand that our ideas are very acceptable in comparison.