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With Valentine's day just round the corner, brands are desperately trying to get consumers to spend with them. And it's no wonder, seeing as nine out ten consumers expect to spend money on their spouse for Valentine's, and last year saw an estimated £18 billion spent on Valentine's related purchases. So to celebrate Valentine's for this week's blog post, we've found some of the brands that are doing it right, and then through to the downright bizarre..
With January almost over, everyone will be sticking (or not sticking) to their New Year's resolutions or their empty promises of a Dry January, but one thing that marketers should actually be doing at the start of the year is letting go to the bad marketing habits that are holding them and their company back. Are you guilty of any of these?
YouGov's BrandIndex annual survey has championed Aldi at the top of consumer attention, with the index measuring how much a consumer has heard, positive or negative, about a brand. But what do brands really need to do to get noticed by consumers? Is it all about splashing out on your comms, or is there much more to it?
It's been a big year for marketing this year. 2014 has seen the rise of selfie-mania, with brands desperate to get customers snapping themselves in the name of their campaigns. Animals dominating ads more than people, viral video views...so who takes the crown in the best marketing moments of 2014?
Looking back on all the strongest marketing campaigns,, it's obvious that they don't become big without social media backing them. Just goes to show the relevance social media now has in marketing communications.
Young people are everywhere! An exciting never-before-seen demographic has been measured by a new report from the United Nations Population Fund (UNFPA) - of the 7.3 billion people in the world today, 1.8 billion of them are between the ages of 10 and 24. This statistic brings with it some advice: hire more young people.
Obviously as a young person I am slightly bias, but employers need to understand how hard young people are willing to work in their first job. They definitely bring a fresh perspective to the table! This is my blog post dictating other reasons why businesses should consider employing more young people.
It's only just been Halloween and Bonfire Night, but the time has already come for the countdown to Christmas. According to data released from retail research agency Shoppercentric: a third of shoppers started their Christmas shopping in September, so it comes at no better time for retailers to roll out their Christmas ads. Most haven't been aired on TV just yet, but are set to hit the small screens in the coming weeks..
I wasn't too impressed by the Bear and the Hare of John Lewis' last year - it just didn't get me in the Christmas spirit. Read more of my thoughts on the upcoming Christmas adverts of 2014, including the new John Lewis Christmas ad, which I have to say is very cute! Not so cute is the price tag for the penguin toy itself, retailing at a whopping £95! That's marketing for you...
The trend that's most recently created some waves in the creative sector is: online video advertising. It is set to overhaul strategies for marketers everywhere, revolutionising the digital world and targeting more audiences than ever before..
Online ad videos are the perfect way to target your audience, especially now people are online more and more of the time.
The news this week delivered us a heart-warming story of a Scottish girl with the first child's prosthetic hand made by a 3D printer. Critics are describing 3D printing as the 'future of manufacturing' and is starting to become widely used in the film industry, aerial drones for use in civilian roles, and even for building parts of racing cars.
It's crazy how many things are being made with 3D printers these days! Technology is set to keep on developing on crazy levels for the next decade for definite, read more about 3D printing and its new developments in my blog post!
