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*great meeting today with everyone at Ad Buzz
Although for the time being it isn't a paid gig, it is a great opportunity to get involved with agencies and clients alike. We have some big things coming up and it's been great to see the advertising community in Toronto open up. I 100% believe in the success of this site along with the people behind it so I hope to share big things with you (my followers) on its success in the future.
*thanks to @Ad_Buzz for this ad.
Campaign: Muscle Milk
Pereira & O’Dell was challenged to position the benefits of Muscle Milk to a larger audience without turning off the hardcore athletes who made the brand what it is today. Muscle Milk® is the leading product from the CytoSport™ family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise.
I like this ad a lot. It clearly must be targeted at me because the constant shift in tones, camera changes, etc. keeps me engaged throughout the ad. My attention isn't lot for a moment. And as I noted on tumblr, I not only want chocolate milk, but more importantly want Muscle Milk.
"On January 27, Cameron Wykes, founder and president of BabyRobot announced the beginning of BabyRobotTen. BabyRobotTen is a internship program aimed at finding ten of the most talented students to take on an internship at BabyRobot. The contest will help BabyRobot to demonstrate innovation while giving students the chance to stand out amongst their peers."
I'm all for this.
