#ad exposure

[quickadsense-blog]

Gross Impression and Unique Impression

Gross Impression and Unique Impression

An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. One visitor can view many ads. A raw/gross impression is counted every time the ad is displayed to a visitor. It includes duplications and repeated viewings. For example: if a web page has 4 ads, 4 gross impressions will be recorded, one for each ad.

On the other hand, only one unique impression…

View On WordPress

[businessleadershipmanagement]

Creative Destruction

Creative destruction is the breaking down of old habits and practices that, in turn, create new and more powerful means of expression. The walls come down, innovation is magnified and old habits die. New avenues of expression and invention appear. In all this, opportunity and creativity are expanding exponentially. The advertising industry is experiencing creative destruction.” John Hegarty

View On WordPress

[businessleadershipmanagement]

Ideas - The Most Incredible Thing We Possess

Ideas – The Most Incredible Thing We Possess

“Ideas are the most incredible thing we possess. They can change the future of brands, of countries and of the course of history. They engage, entertain, and stimulate, encouraging debate, dissent and adoration. We take them for granted, but sometimes it is important to step back and marvel at their brilliance and, so often, their simplicity. Ideas are the most egalitarian thing we do. They can…

View On WordPress