#ad effectiveness

[hugueslouisrey]

Great Interview (+ Bibliography & Work Summary) - Les Binet on advertising effectiveness, attribution, econometric modeling & share of search (Source: Mercer Island Group / Steve Boehler)

Steve Boehler – June 17, 2023 By Steve Boehler with special guest Les Binet I first heard of Les Binet when looking for good articles and books on marketing and marketing science to read. It had been many years since my P&G days and I missed the rigor of the P&G approach. I was eager to find some disciplined, thoughtful marketing science to read. Source:…

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[businessleadershipmanagement]

Creative Destruction

Creative destruction is the breaking down of old habits and practices that, in turn, create new and more powerful means of expression. The walls come down, innovation is magnified and old habits die. New avenues of expression and invention appear. In all this, opportunity and creativity are expanding exponentially. The advertising industry is experiencing creative destruction.” John Hegarty

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[businessleadershipmanagement]

Ideas - The Most Incredible Thing We Possess

Ideas – The Most Incredible Thing We Possess

“Ideas are the most incredible thing we possess. They can change the future of brands, of countries and of the course of history. They engage, entertain, and stimulate, encouraging debate, dissent and adoration. We take them for granted, but sometimes it is important to step back and marvel at their brilliance and, so often, their simplicity. Ideas are the most egalitarian thing we do. They can…

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[businessleadershipmanagement]

3 Fallacies on Online vs Print Advertising

3 Fallacies on Online vs Print Advertising

Reading Papers in print vs Online

A new study shows that the Internet is not responsible for the decline of newspapers. There are three fallacies on this.

Fallacy #1. Online advertising revenues are naturally lower than print revenues, so traditional media must adopt a less profitable business model that cannot support paying real reporters. This is not true as newspapers have also moved to…

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[entelliz-blog]

Google launches tool to calculate mobile ad effectiveness

A lack of tools to measure the effectiveness of mobile advertising campaigns leaves some marketers hesitant to embrace the channel. Realizing this, Google has launched a calculator that will help businesses measure mobile's impact.

[zimmermandigital]

The other day, an executive from Google+ gained some attention for his assertion that Facebook was "pissing off" users and "frustrating" brands with their advertising products.  That interview started a round of commentary and news stories taking one side of the argument, or the other.  

Now, rather than take one side (Google+) versus the other (Facebook), we think its important to remember that real winner in this competition will, ultimately, be brands.  The battles between these heavyweights is sure to spur new products and services that should only further a brand's ability to connect with new customers and deepen relationships with existing ones.