Title: H is for Home
Client: American Home
Brand/Product: American Home Window Type Inverter Air-conditioner Feather Series
Copy & Art by Tagil1D (BAPR 4-1D Batch 2015)
Background: Now this print ad was not my work alone. This was our award-winning print ad for our annual Ad Clash competition for our client American Home. I was one of the presenters (i also won the as the second best presenter, hey AE alert) for our team. AD Clash is a major competition held among senior graduating students of Advertising wherein each blocks (classes) will compete each other and present an Integrated Marketing Communication Campaign for a real client in front of thousands of spectators. This is our department’s version of “thesis”.
Rationale: The concept of our campaign is to make our target market feel that when they purchase our product, they will feel the essence of having a home as American Home feather series ties the whole family together. “Your house, we make a home” was our proposed tagline. What made our campaign bagged the title was using the technique of “heart selling”. Knowing our target market’s psycho-graphics helped us shaped and directed our strategies into an emotional investment rather than materialism.
Outcome: This print-ad was chosen as the Best Print Ad Proposal out of 5 entries.
