May 5
Traffic Quality vs Invalid Traffic Volume: What Really Drives Campaign Performance?
Every brand’s marketing program runs on one principle – more visits amount to more leads. While Google and META highly influence users’ journey but not all that stands true. The journey is simple but equally prone to the complexities of digital advertising ecosystem. This shifts the real question from how many visits your campaigns generate to where those visits are coming from or if they are leading to any conversions?
We saw this firsthand while working with one of the USA’s leading aggregator players.
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