#advanced search engine optimization

[kelcierose]

Advanced Search Engine Optimization

In beginning the Advanced Search Engine Optimization course, I had a vague idea of what SEO entailed, but I was eager to learn more as this was an area I do not have much experience with. Prior to this course, I was familiar with using keywords to improve search rankings and tailoring content around keywords – but I learned much more about optimizing for paid search, improving web usability, mobile optimization, building links, and more – and how all of these things work together to optimize a site for both search engines and for your customer.  I thought this course was very helpful in that it provided me with many tools I can use to test keywords and websites, and compare against competitors.

One of my greatest takeaways from this course was that in selecting keywords, it is very important to choose keywords that are particularly relevant to your company and their offering – not necessarily keywords that are the most popular.  In exploring keywords for the BPO, I learned what keywords might be most effective for the BPO to pursue and how they can use them to rank above competitors in the Buffalo area.

I also learned much more about paid search campagins- something I really knew nothing about beginning this course!  I had a general idea of how they worked, but the tools and materials in this course really gave me a better understanding of paid search/PPC and how this type of campaign might be implemented.  Researching PPC and relating it back to a budget and ROI was useful for me in understanding how these campaigns work and how they can be very effective, but also the importance of measuring and adjusting based on data.  I also found it very useful to learn about mistakes that are commonly made in regard to PPC campaigns.  This information is incredibly helpful in potentially pitching a PPC campaign to a company, and I feel that I am better able to see and communicate the benefits.

Overall, this course gave me a lot of tools and insight into all the different components of SEO.  In testing my company’s web optimization, I found that this is an area they could greatly improve upon.  The information presented to me in this course will allow me to develop a plan for the BPO to optimize and really improve their ranking online in a variety of ways.

[hildarodriguezmasteryjournal]

ADVANCED SEARCH ENGINE OPTIMIZATION

My mastery timeline goal for my eighth class Advanced Search Engine Optimization was "a.    I do have a little experience in SEO, on the other hand, SEO changes every minute. Consequently, this class will enhance my mastery journey because I will expand my knowledge of how to create and optimize an effective website. Also, the case studies will guide me to strategies and methods" (Full Sail, 2017). Therefore, I settled three goals.

My first goal was "I want to learn how SEO will impact the effectiveness of a website." The plan I used was to watch all the archived presentations from the Professor. All the videos were excellent, insightful and dispersed many my doubts regarding SEO.

My second goal was "I will expand my knowledge of how to create and optimize an effective website." The tactic I used was to watch "The ABC’s of Advanced Keyword Strategies" by the professor where he provided complete and cohesive strategies that can be implemented on any website.

My third goal was "I want to learn how case studies will guide me to strategies and methods for advanced SEO." The plan I used was to research and post on time all the discussions.

During these four weeks, I learned tactics and strategies to increase SEO for my case study company. First, I believe the Spyfu.com assignment was excellent because I learned how to examine the competition and learn from them. Also, I learned keyword strategies that can be implemented immediately on any website.

Secondly, the PPC Campaign Pitch was exceptional because I learned how to explained the techniques, the strategy, and results for a pay per click campaign. Also, I was able to tie the knowledge I gain from my previous class to the PPC Campaign Pitch.

Thirdly, the Healthy Website Architecture for Search Rankings assignment was my favorite assignment because I was able to learn website architectures issues, and technical errors that can inhibit a website's SEO; also, I learned how to addresses the problems and provide solutions to avoid technical mistakes.

In short, this class was outstanding not only because of all the material I learned but also the professor was helpful, always showed interested in my progress, provided me feedback and was available to assist me.

Reference

Full Sail University Internet Marketing Master Courses. (2017). In Full Sail University. Retrieved October 1, 2017, from https://www.fullsail.edu/degrees/internet-marketing-master/courses

[vbikibili]

Advanced Search Engine Optimization

If you question the sources, it is difficult to find a definition of “Advanced Search Engine Optimization”. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (Moz, 2018). The word “Advanced” before “Search Engine Optimization has different meanings for various audience. What is Advanced Search Engine Optimization?

Advanced Search Engine Optimization builds and expands the strategic approaches for search engine optimization (SEO). It includes organic search methods, paid placements tactics, new trends in search engine marketing and search engine optimization, directory listings, and the complexities of the Internet that impact the development of effective search engine optimization practices.

By digging into Advanced Search Engine Optimization, it makes sense that you will learn about topics such as pay-per-click advertising, strategies for researching effective keywords, different types of search,  link building campaign, website architecture & SEO, etc. These concepts prepare you to become an expert in Advanced SEO capable of creating effective PPC campaign, link building strategies,  identifying core issues with website architecture, local search optimization strategies, etc. 

As a student of Advanced Search Engine Optimization, my goals were to deepen my knowledge of SEO, learn about organic search and new trends in search engine, and apply advanced SEO techniques in the real world. I believe I achieved these goals at the end of the course because I performed exercises such as: organic and paid searches using tools such as Spyfu, SEMrush, etc, PPC campaign pitch, healthy Website Architecture For Search Rankings, local search optimization. These exercises gave me the basic tools to perform works and projects required in Advanced Search Engine Optimization.

It is honest to say the learning process in Advanced Search Engine Optimization has just begun and must continue during my professional life. It is my desire to use Greene (2012) concept of “cultivating negative capability”. It will allow me in personal and professional lives, to pursue a focused learning vision of Advanced SEO despite it leading to doubt, confusion or uncertainty sometimes. Grit is the key. As Duckworth (2013) wrote it:” To be gritty is to keep putting one foot in front of the other. To be gritty is to invest, day after week after year, in challenging practice”. The is the path I will follow to reach the top level in Advanced Search Engine Optimization.

                                                 References Duckworth, A. (2013). Grit: The Power of Passion and Perseverance. Retrieved from: https://bit.ly/1XBHWfI Green, R. (2012). Mastery. New York, New York: Penguin Publishing Group. Moz. (2018). What is SEO?  Retrieved from: https://moz.com/learn/seo/what-is-seo

[latestnews24-blog]

E.L.O Everything Live On

http://www.everythingliveon.com/google-is-practically-begging-firefox-users-to-switch-their-default-search-engine/

Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

It almost looks desperate. Google has placed a big, new message above its organic search results that asks — practically begs — Firefox users to make Google their default search engine.

While searching tonight, I suddenly came across the giant … alert? ad? request? … that you see above. It looks a bit like a Google Onebox, but says “Switch your default search engine to Google” and has a button to “Learn how” and another button that says “No, thanks.”

Danny Sullivan, our founding editor, also tested this and saw the same switch request I saw. And the folks at IPIX Solutions saw it tonight, too, and tweeted about it.

Why would Google give up the top two-plus inches of its search results page like this? It goes back to the November announcement that Mozilla was dropping Google in favor of Yahoo as the default search engine in its Firefox web browser. Even as the No. 3 browser with about 16 percent market share (according to StatCounter), Firefox still drives a substantial number of searches.

Since the deal was announced, Yahoo’s search share rose from 8.6 percent in November (again, StatCounter estimates) to 10.9 percent in January. According to comScore, Yahoo’s market share in the US jumped from 10.2 percent in November to 11.8 percent in December. More recently, though, there are signs that Yahoo’s market share may have hit a ceiling, at least in terms of the immediate bump from its deal with Mozilla.

The switch request showing tonight isn’t Google’s first attempt to lure back Firefox users. We documented a number of other messages that have been shown to Firefox users — but none of those were placed right inside Google’s search results like this.