ADVANCED SEARCH ENGINE OPTIMIZATION
My mastery timeline goal for my eighth class Advanced Search Engine Optimization was "a. I do have a little experience in SEO, on the other hand, SEO changes every minute. Consequently, this class will enhance my mastery journey because I will expand my knowledge of how to create and optimize an effective website. Also, the case studies will guide me to strategies and methods" (Full Sail, 2017). Therefore, I settled three goals.
My first goal was "I want to learn how SEO will impact the effectiveness of a website." The plan I used was to watch all the archived presentations from the Professor. All the videos were excellent, insightful and dispersed many my doubts regarding SEO.
My second goal was "I will expand my knowledge of how to create and optimize an effective website." The tactic I used was to watch "The ABC’s of Advanced Keyword Strategies" by the professor where he provided complete and cohesive strategies that can be implemented on any website.
My third goal was "I want to learn how case studies will guide me to strategies and methods for advanced SEO." The plan I used was to research and post on time all the discussions.
During these four weeks, I learned tactics and strategies to increase SEO for my case study company. First, I believe the Spyfu.com assignment was excellent because I learned how to examine the competition and learn from them. Also, I learned keyword strategies that can be implemented immediately on any website.
Secondly, the PPC Campaign Pitch was exceptional because I learned how to explained the techniques, the strategy, and results for a pay per click campaign. Also, I was able to tie the knowledge I gain from my previous class to the PPC Campaign Pitch.
Thirdly, the Healthy Website Architecture for Search Rankings assignment was my favorite assignment because I was able to learn website architectures issues, and technical errors that can inhibit a website's SEO; also, I learned how to addresses the problems and provide solutions to avoid technical mistakes.
In short, this class was outstanding not only because of all the material I learned but also the professor was helpful, always showed interested in my progress, provided me feedback and was available to assist me.
Reference
Full Sail University Internet Marketing Master Courses. (2017). In Full Sail University. Retrieved October 1, 2017, from https://www.fullsail.edu/degrees/internet-marketing-master/courses