Advanced Visual Argument
The purpose of the website I am going to put together is to compile resources and make then as user friendly as possible for small business owners to consult when creating their social media strategy.
Family-owned businesses and small online stores usually do not have a big social media presence, every like they have is an opportunity to sell and create a relationship with their customers that will translate into future sales and recommendations.
By compiling advice from social media experts and marketers, and putting it together in one place, this website can help the owners increase their sales, and turn one time buyers to fans of their brand. The problem is that owners are not versed in business language, so by using professional material as reference but creating easy to understand graphics and instruction sets all this information will be more accessible to business owners.
It may not seem like a problem, but to small business owners, such as people with Etsy stores, people that sale bake goods on Facebook, artists who get commissioned through Facebook, every like or interaction that they do not have is an opportunity missed to make a profit. With the resources I plan to put together, in a clean, simple to use interface, business owners will not only make their interactions have a higher chance to turn into a sale, but they will learn how to build a lasting relationship with their customers so that they return and spread the word about their service/product.
· Data will be used to illustrate the profit growth of a business after modifying their marketing strategies.
· Clean simple graphics will serve as a visual representation of any set of instructions given.
· Examples of do’s and don’ts will be provided too.
· Links to all the original articles will be listed.