Aug 21, 2018
"... people will more readily forego a discount than pay a surcharge. These two may be economically equivalent, but they are not emotionally equivalent." An interesting point about how companies manipulate consumers made in Thinking, Fast and Slow by Daniel Kahneman. #books #thinkingfastandslow #advertisingismanipulation #learningislifelong #readingexpandshorizons #stopandthink (at Albany, Oregon)