The infinite possibilies for street art are still to be discovered & explored ...
© David Zinn (@davidzinn_art)
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The infinite possibilies for street art are still to be discovered & explored ...
© David Zinn (@davidzinn_art)
WEEK 3 ASSIGNMENT
How is aestheticisation used to (re)imagine infrastructure in Single Stream? How does aestheticisation in general potentially transform our environment or help in rethinking infrastructure?
Single Stream is a film and installation project that takes a close look at the problem of waste, through a visual and sonic exploration inside a recycling facility.
I’d like to introduce a certain reflectiveness about the current creativity hysteria. Because this is a very ambivalent process. The social orientation to creativity isn’t something about which we should be only glad. Florida of course argues not on the basis of people, but rather evaluates the situation as an economist and in accord with its economic benefit. He says it’s essential to the economic development of individual cities and regions that they attract creative people and makes themselves into “creative cities” – even that there’s fundamentally no alternative to this. This is the way in which the orientation to creativity has recently become an economic hope. But what interests me much more is the originally individual and cultural hope that was attached to a creative life and the question whether this isn’t a false hope. creativity has become a kind of performance pressure, which always implies a comparison or competition with others and can cause psychological stress. It’s then about “self-realisation”, about originality: in the constant search for your own special self, you want to create yourself anew. This has become a social expectation. And this imperative applies not only to professional life, but to the whole person. In this sense the failure of the project of self-realisation becomes tantamount to the total failure of the whole person. The close interrelation of aestheticisation and economy is the core of the creativity apparatus and constitutes contemporary society.
Andreas Reckwitz
http://www.goethe.de/ges/phi/eth/en10691034.htm