Brand Bidding in Affiliate Marketing: What It Is and Why It’s Riskier in 2025
Your brand keywords are your identity. But what if you’re paying higher cost for your brand keywords, or in worst case scenario – paying for your organic traffic.
Brand bidding is a technique used by affiliates and competitors where they bid on your branded keywords to divert your traffic to their landing pages. The impact of brand bidding in affiliate marketing is not just limited to ad budget wastage.
The brands have to pay more for their own branded keywords, they lose search traffic, and revenue drops.
In 2025, it is expected that the expenditure on search advertising will hit $351.5 billion worldwide, indicating a strong growth in the paid search sector. And with the demand for search surges, it is critical for brands to have the right protection against brand bidding violations.
According to our analysis done, we have found that 43% of affiliate traffic is invalid. This blog is going to unpack:
Why brand bidding protection is critical in 2025?
What Leading Brands Are Doing to Prevent It?
How mFilterIt Protects Your Affiliate Program from Brand Bidding?
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