Dec 9, 2015
How the Tilapia moved from being the cheapest fish to one of Ghana's most expensive is still a branding mystery. How did the poor man's fish become the rich man's fish? To reposition a product, one must change the perception your target market has about the product. And all Brand Strategists will tell you, changing perceptions or behavioral is hard. If we can demystify the story of the Tilapia, I am sure we can use the same module to reposition Africa. @alueducation #LeadTheChange; #AfricaRising; #InspireAfrica, #ALU Photo by Nana Kofi Acquah @africashowboy (Copyright: 2015). #Tilapia #Atimpoku #Ghana #Africa #AfricaPhotographer #poissonbraisse #photographeafrique #afrique