Sep 6, 2025
AIETA Model and Diffusion of Innovation: 7 Key Lessons
What Is the AIETA Model? The AIETA model explains how individuals adopt new ideas or products in five steps: Awareness, Interest, Evaluation, Trial, and Adoption. Awareness: the person learns about the innovation. Interest: curiosity grows, and they seek more details. Evaluation: They consider whether it fits their needs. Trial: a limited test to reduce risk. Adoption: the decision to fully…