The Auto-Tech Mashup and the Birth of the Mobility Industry
The people who assign SIC codes to America’s businesses must be feeling a little sick themselves these days. The whole idea of a “standard industrial classification” feels a bit slow and archaic somehow in a massively connected economy where brands and entire industries now are constantly reinventing themselves.
This idea of reformulating companies as something larger than a mere business may have begun in the 1970s, when Penn Central famously failed in its attempt to solve the railroad’s problem by becoming an even bigger railroad. Businesses in that industry subsequently realized that, to be competitive, they needed to position themselves as entities much larger and more all-encompassing: “transportation companies” that embraced intermodal shipping and more comprehensive logistics services.
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