Google’s AI Search Reports Expose the GEO Measurement Gap
Google finally gave marketers AI Search reporting in Search Console.
But the reaction from many practitioners was immediate: impressions are not enough.
If you cannot see the queries, clicks, or brand mentions behind AI appearances, it is hard to explain what drove visibility, what influenced demand, or what changed pipeline outcomes.
That is the GEO measurement gap in one sentence: marketers know AI visibility matters, but the reporting infrastructure is still catching up.
The answer is not to abandon traditional SEO metrics. Rankings, content quality, technical health, and competitor performance still matter. But they need to be connected to AI citations and brand visibility across platforms.
Semrush One brings SEO and AI visibility together, helping teams track where they rank, where they are cited, where competitors are showing up, and where the biggest measurement gaps remain.
Semrush One is where you track, optimize, and win—everywhere customers search. One connected solution for Google and AI search.