Discover Top Posts Tagged with #album trailers

[200528] Stray Kids "GO生" Trailer

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Trailer for the new Chelsea Wolfe album, Abyss. Out this Summer.

#Chelsea Wolfe #Album Trailers

Album teaser for the new Jenny Hval album, Apocalypse, Girl. (June 9, 2015)

#Jenny Hval #Album Trailers

Scott Walker + Sunn O))) Trailer for the album Soused (October 20, 2014)

#Scott Walker #Sunn O)))#Album Trailers

So can we start speculating that the new Zola Jesus album is called Taiga, and will drop in October? So excited to see her new side.

#Zola Jesus #Album Trailers

[Album trailers] are just an accepted part of the landscape now, like music videos or audio streams, or even album cover reveals. Some are great, some are boring, just like any other "asset" or "content." Anything you can do to get people's attention on you, even just for a few minutes more, seems to be worth it. Some artists have used trailers as an opportunity to do some really cool stuff, but would they have found another way to do that same cool stuff if it wasn't for album trailers? Probably. Are they absolutely necessary? Not really. Plenty of albums don't have trailers and are just fine. [Album trailers] are a harmless, potentially really fun way to promote an album.

Amy Phillips on "A Rational Conversation: Album Trailers, Really?" (published on NPR.)

I'm quite uncomfortable with the ways of promoting albums: I feel like it's a way of bombarding fans by making them believe that they are listening to new stuff, when the content is almost nule. Album trailers is my limit of promoting albums; weren't advance tracks album trailers?

But now that we have album trailers, advance tracks are promoted in a rather absurd way: first, you have the audio (and sometimes there is a song teaser first); then, the lyrics video; and then music video. And, of course, with each step, dozens of sites publish it on their news section, which makes me I wonder if all these promotional steps are made exactly with that aim. When Amy Phillips later say that listeners "come to rely on us to deliver news about the artists they care about". I wonder, what type of news are these?

I also disagree with her when she says that there shouldn't be festival trailers (I assume that they are the equivalent of a commercial?). In Argentina, at least, they tend to be extremely clever. My personal favorites: Hot Festival 2001 with the Liam Gallagher and Beck's wannabe's and adding at the end "Like this, the summer is unbearable. That's why we brought you the real Oasis/Beck"; Quilmes Rock 2009 with the friends who got lost and are trying to find each other in the middle of the crowd; Personal Fest 2008 with Peter Capusotto explaining how useful is a "vincha-corbata" ("sweatband-tie") (I went to this festival and I have one).

#album trailers #NPR #Amy Phillips