Apr 5, 2019
Come on, guys. Who died?
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Come on, guys. Who died?
Google Chrome 7.7 million views in week one
As Google Chrome tries to become the most recognizable web browser, they are pulling out all the stops. Including picking Stewie Griffin, of Family guy, to be the latest spokesman, of sorts. With the impending blocks to the lucrative google cookie service, which serves up information about the consumer for the GoogleAds program, Google Chrome needs to become a recognizable web brower brand; then a trusted one.
Top viral ad campaigns of the last year
Adage.com just posted a list of the top viral ad campaigns of the last year. It asks the views to choose what is the funniest one. It brings to question what makes a great viral campaign? As adage.com suggests one thing that makes videos go viral is being funny. Companies willing to be a little cheeky or make a statement have a higher success rate at making their videos to viral. The article pays homage to a 2002 viral video that started the humor boom... Terry Tate office linebacker for Reebok. There are few elements in a person's life that make people drop their shields or defenses against branded advertising like humor can. Another way companies look to 'go viral' is by creating ads 'too hot for tv.' These ads are specially created for the Internet and some times the companies deny affliction with the creation of the video. These viral videos are something I hope to be a part of one day, because I want to go viral!
http://adage.com/article/digital/choose-funniest-viral-ad-campaign-year/240414/
Trend Post 3: Content filtering according to Edelman
"There are 1 billion Facebook posts and 400 million tweets per day. There are 200 million emails 5.6 million texts and 2.1 million Google searches every minute. The amount of content we see grows exponentially, but our time to consume it stays the same. In order to cope with this constant stream of information, people filter how they consume content based on time, platform and medium." - Quote from 2013 Edelman Trend article.
Shocking numbers that shed light on a ever growing issue of content filtration. There is only so much information a person can take in, but the amount of content pushed toward a person is ever increasing. People have and will start revolting and rejecting certain content publishers. For a brand, this could be disasterous. Brands need to learn to inform and not annoy, to interact but not over share, to engage without over whelming the consumer.
About Me
I am a graduating senior marketing major at John Carroll University. Looking to continue my career by working in the advertising industry in Chicago. There is a lot to learn about the social media landscape as it applies to advertising.
I hope to continue my learning by building off of my various internships to grow a better understanding of this fairly young medium.
This blog is my first blogging venture and I hope to learn from the feedback that I receive on tumblr.
So LETS GET READY TO TUMBLR!!