AL-GHURABA - BLESSED ARE THE STRANGERS
We are all strangers in this world, in some way, shape or form. As children of migrants, we are born in a country where we often don’t feel like we belong. Whether that’s because of the colour of our skin, the way we dress or the traditions that we have inherited from our parents, we stand out in a society that is filled with confusion and fear towards people that look like us.
Similarly when we go ‘back’ to the countries that our families are from, we don’t blend in. It is obvious that we have grown up in the ‘West’ and have blatant habits, customs and beliefs that we can’t deny. We’re strangers once again.
But being a stranger isn’t a bad thing. Al-Ghuraba clothing has grown from this idea, as graphic designer Qasim Arif wanted to use Islamic philosophy, imagery and art to make a strong spiritual and social statement.
We teamed up with him (and our husbands!) to showcase his designs and reflect the idea that not adhering to the norm and standing out is positive and inevitable if we want to pursue our passion, calling and identity.
TBG: What inspired you to start a clothing brand?
Qasim: I have had the privilege of working for and with other clothing brands, both Islamic and non-Islamic. Through those experiences I learned a lot of what it takes to run a clothing brand. I shared my ideas for designs with them and realized it didn't fit well with what those brands already had going. Then I decided to create my own brand, understanding that this vision will only make sense in its own environment. And so, Al-Ghuraba was born.
TBG: What is unique about Al-Ghuraba compared to other Islamic streetwear labels?
Qasim: I believe Al-Ghuraba has an approach to the identity of Muslims that has not been visualized before in this way. The combination of the subject and design is where I try to be creative in, be it ‘Syria in Heart of Islam’ or ‘el Hajj Malik el Shabazz’ calligraphy piece. The customers feedback has been amazing in this as well, when they let me know why they decided to buy a certain product and what it means to them.
TBG: What message do you hope to convey with the designs?
Qasim: The designs are artworks. There to remind myself and others of our ‘deen’ and identity. To inspire to become better, and have pride in our heritage. To celebrate the first generations and send homage to role-models of today. In shaa Allah.
Check out the Al-Ghuraba store for the current collection and follow Al-Ghuraba clothing on Facebook and Instagram too!
Huge thanks to Qasim for allowing us to (try) and model his designs. Like and Share this post to show your support for such a great, humble initiative :)
