Mar 31, 2015
Fifty Million Bucks Seems to Be the Going Rate for University Naming Rights
Fifty Million Bucks Seems to Be the Going Rate for University Naming Rights
Chasing big money donors is a three-part process: first the begging, then the bagging, then the bragging.
That last is what two institutions of higher education are doing via full-page ads in today’s Boston Globe.
Let’s take them in numerical order. From page 7:
A closer look at the copy:
The hardreading staff isn’t quite sure why the ad ran in the Globe, and this USC puff piece doesn’t…
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