Using Search Terms to Get Your Products Found on Amazon
Search terms are the primary way that customers find products on Amazon. If your product's title or search term matches the customer's term, the more likely it is to show up in the rankings.
Now, Amazon also uses sales rank to show products in an order that will likely result in a sale.
Good news. Since Amazon uses title in their search algorithm, you do not need to duplicate any terms in your title as a search term.
Here are the steps that I take to secure great search terms.
Since we don't have anyway, yet, to determine which search terms are the most popular on Amazon, we will use Google's rankings in their Keyword Planner. This tool will let you search for a single term, and let you know how many are searching for it, and similar ones.
If you are doing several types of products, I would start a list in a Word document or Excel spreadsheet.
Ubersuggest tells you the top 10 searches for every letter in the alphabet, giving you a wider view of what people type when they search for your product.
For example, if you are making a listing for a Pie Plate, the terms that will come up will be "Pie Plate for Tarts" and "Blue Pie Plate" . You can use these as search terms or in your descriptions for the product.
If gives you an idea of what people are using your products for and with.
If you are willing to spare $5.00 you can learn so much about your products. Granted, they need to be live on the site, but this is a way to gather information about how Amazon customers shop and reach your products.
It works like this. Create a campaign for all of your new products. Create an ad group for each individual product. When it asks for keywords for each of your products, use all of the suggested Amazon keywords and add every single search term you can think of using Steps 1 and 2 above. Let the ad run for a few days.
Go back and look at the impressions (how many times your product showed up for that search term) and the click through rate (how many times a customer clicked compared to impressions). Note the most successful keywords for your ad group and add them to your product search term listing (or product description if you are out of terms).
1. In Seller Central > Avertising > Campaign Manager
2. Create Campaign and set a daily budget you are comfortable with.
3. Create an Ad Group for a Product or Product group
Campaign: Keyword Research
SKUs: Select the single or several skus that fall into this category
Keywords: pie plate, bakeware, quiche plate, baking supplies....
Do not use misspellings as search terms. Amazon.com's search engine compensates for common customer misspellings and also offers corrective suggestions.
When entering several words as a search term entry, you don't need to use punctuation. Our system ignores commas. Just make sure to put spaces between your words if you want them treated as separate terms. The word pillowcases is a different search term than pillow cases..
You don't need to use simple stemming variations. Our search engine performs basic stemming. For example, it will treat a search for gloves the same as a search for glove.
Have any tips for generating keywords that attract customers? Add them in the comments!
Keep calm and happy searching,
