Discover the key differences between Amazon A9 vs A10 algorithms and learn how brands can optimize for better rankings.
Jeff Bezos once said, "We're not competitor obsessed, we're customer obsessed." Amazon built A10 on exactly that. Where A9 rewarded sales velocity and keywords, A10 also looks at how long shoppers spend on your listing, whether they come back, and how much traffic is coming from outside Amazon.
If your strategy was built for A9 and never updated, this breakdown is for you.
















