Push And Pull Marketing Strategy - Which One Suits You Better?
Here's the thing about story, right? You never know when that's going to have a ripple effect. You never know when you're going to plant the seed in somebody else's head. I get messages all the time, hey listen, I saw you or you posted this thing, I don't know months ago and it really resonated and now I'm doing business and that. And I'm not saying you know, we're like we're the only catalyst, but when you put your story out there, through such a powerful vehicle like conversation, it's you don't know how far that's going to make it.
You don't know how far the ripple effects are going to go and the impact that we're going to have, you know ghosts and I mean, I agree and hell that that's why I just did a podcast this morning with one of my idols when it comes to to business development. And it wouldn't be possible if the power of conversation wasn't there. So, who's your idol? Gina Wickman. He's one of the people that I looked up to when I was first starting the business, learning about processes and systems and and just had him on the podcast. He wrote Traction, couple of books. Yeah, so super cool guy. But I mean it comes to show, right?
Power of story. That's what we did. We went through his background. How he got started and it opens a lot of doors. It opens a lot of just for you know, for the sake of having a structured type of conversation. There's an intention behind it. There's a purpose behind it. So yeah, I mean there's seven million podcasts out there. I think there should be another seven million or seven million podcasts out there because it's definitely you know, one of the best ways. One - getting seeds planted when it comes to that mindset and then two - just opening up your you're breaking your paradigms, just opening up your perspective on things that you know, we're just often just not aware you know, things that we can that are possible. Yeah, it kind of goes back to what we're talking about the difference between push marketing and pull marketing. The difference becoming a decision architect. I love that term by the way. Yeah.
Push marketing being hey, you want to buy my thing? You want to buy me here my thing? It's so great. It goes so fast and it's so shiny and it's the best quality and you won't be disappointed. No one believes you. Yeah, it's been done. Bull marketing is man, let me tell you a story about this thing that I bought once. And it was so amazing and it changed my life by doing this that and the other. And people will go where do I get that and they think it's their idea. Well, I think some of the magic when it comes to pull marketing is that it's I mean it's led through, you lead with value. When you're doing that kind of stuff, you're leading with value. And for example, you dropping in the access to the training, right? That's that is it's going to get people to you know, to it's going to get you eyeballs but you're leading with value. You're planting a a seed of growth there and I think that's what's so amazing about that kind of stuff.