SOURCE: Am I Visible dot Org via Search Engine Land
DATE: May 2011
SUMMARY
From SearchEngineLand - a May 2011 article reference Am I Visible dot Org as an example "shortcut" to research competitor listings
Money quote: hyperlocal + hypervertical = hyperrelevant
Regarding Am I Visible: decent call to action (enter SMB phone number) and an automated "report" entices SMBs to contact for search services.
To entice the prospect, they provide free (and vague) local search tips. Lets review
FREE LOCAL SEARCH TIPS
Claim your local listings
Ensure accurate NAP across listings, SE's and your website
Research and choose the right categories for your listings, be consistent
Research and choose the right keywords for your listings, be consistent
Verify your NAP info with Seed Listings
Get customers to write online reviews and testimonials
Engage with customers on local review sites (i.e. Yelp)
Manage your social presence via Facebook, Twitter, Foursquare, etc
Advertise online
Create and manage a local search optimized website and blog
MY SUMMARY - free tips is vague but legit. The tips they recommend as "Medium" or IMHO easy, but they list solicitation of digital reviews as easy, and I see that as something that is fundamentally hard for traditional SMB's who's clients may not yet be digital addicts.