Social Media Spotlight on: Groupon
Groupon gets a good deal in terms of online love, according to Amplicate
NEW YORK, May 12 - While some commentators this week have called Groupon the “fastest growing company in history,” the brand is also scoring well with the online community.
With a public approval rating of 74 percent, Groupon is ranked among the Most Loved Deal Websites on Amplicate, an online opinion collating resource that accounts for more than 95 million public opinions of social media users.
The most dramatic spike in positive opinions occurred in February 2011, when the company embarked on its first offline advertising campaign at Super Bowl 2011.
Most common Groupon Positive opinions: - Services like Groupon give exposure to companies that otherwise wouldn't receive it - The deals promoted save users a lot of money and encourage them to be financial savvy - Groupon is a great company to work for
Most common Groupon Negative opinions: - The service undervalues the products and brands that it represents - The offers Groupon promote are severely limited, often booked-up or unavailable - It is difficult to unsubscribe from the newsletter and deal
Amplicate’s Groupon highest rated opinions:
“I Love Groupon! From my first purchase, I have been hooked. I have purchased several Groupons and have never had a problem redeeming them. The merchants have always been appreciative of my participation in the Deal. I have tried establishments that I probably wouldn't have because of the Groupon, and now those companies have gained repeat business.” [Read all]
"I will never participate in Groupon again. Warning to merchants - Groupon will bring you the stingiest of customers who will NEVER become full paying repeat customers. Even worse, it CHEAPENS your brand forever in the eyes of your most loyal existing customers!"[Read all]
“Groupon takes advantage of businesses. Basically a scam to put money in groupon pocket, artificially inflate their value, and take advantage of small business simply looking for ways to increase traffic.” [Read all]
What’s your take on this? Do you Love or Hate Groupon?
About Amplicate: Amplicate.com is an opinion-collection and advocacy service with a database of over 95 million opinions from people around the world. Real, unsolicited and uncensored opinions are constantly collected on more than two hundred thousand topics ranging from search engines to software, to music, movies, banking, shoes and cities around the world.