#analyticsecommerce

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How is Analytics Solving D2C Issues?

According to a report, 85% of global customers shopped online in 2020, and Amazon was the favorite e-com store for most buyers.

Besides Amazon, D2C brands use marketplaces like Flipkart, Big Basket, Etsy, eBay, etc., to diversify their customer portfolio and gather more buyer personas. DTC models offer the advantage of eliminating the middleman, direct connection with the customer base, and offering a lower cost of products to the buyers. Moreover, the brand handles the entire customer experience instead of the retailer or a third-party seller.  

Personalization, authenticity, smooth shopping experience, etc., make D2C ecommerce appealing to Gen Z and millennials; however, a large proportion of them still like to know about previous customer experiences through reviews & ratings. While deep-diving into R&R gives a perspective to DTC brands; measuring other analytics is also important to get a wider idea of the customer's needs and decisions influencing the buying decisions.

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How Capturing Dynamics of Discounting on eCom Platforms help Win the Market?

Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce consumers often encounter.

Discount, sale, promotion, lightning deal, offer, etc., are some of the few words the ecommerce consumers often encounter, and it certainly catches their attention. Discounts and coupons drive 41% of purchase decisions of online users.  

Although the primary reasons for giving discounts across ecommerce platforms are boosting sales and acquiring a larger customer base, it is not limited to it. Brands might offer discounts if they plan to launch a new or improved product version, clear stocks, nearby expiry date, selling season, occasion, increased subscription, etc.  

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What Aspects Does Sentiment Analysis of eCommerce Platforms Reveal?

mScanIt's sentiment analysis dashboard defines sentiment intensity; segregates the most popular aspects like quality, product, price, etc.

Customers on eCommerce platforms often check out reviews and ratings of products before making the final buying decision. In India, 48% of consumers make fashion purchases regularly after going through reviews and ratings. Monitoring reviews and ratings have become important for understanding customer sentiment towards the brand, product, seller, etc., across eCommerce platforms.

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How Can Brands Optimize Digital Shelf on eCommerce Platforms?

The share-of-digital-shelf on eCom platforms measures the recurrence of a brand's product listings versus the competition based on keywords.

The Share-of-Digital-Shelf on eCommerce platforms measures the recurrence of a brand's product listings versus the competition based on keywords. It basically informs brands about their discoverability on eCommerce platforms like Shopee, Amazon, Flipkart, etc. Higher discoverability through keyword searches could likely trigger higher click-through rate, add-to-cart actions, conversions/sales, etc., of organic and sponsored listings...

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Why Should Brands Measure the SOS of Their Sponsored Listings?

Share-of-Shelf of your sponsored listings on eCom platforms measures the percentage your brand’s discoverability vis-a-vis the competition.

Paid search is a massive opportunity for brands, as it allows them to rank ‘at the top’ for the specific keyword searches on eCommerce platforms. However, brands could get outbid on keywords by their competition, which impacts their rankings....

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Untold Stories from eCom Banner Ads

Display advertising through online banner ads is one of the most effective ways of capturing the attention of online shoppers.

Display advertising through online banner ads is one of the most effective ways of capturing the attention of online shoppers and increasing sales. Banners intrigue the buyers because of their messaging, visibility of top products, promotions, etc....