Nov 21, 2022
The share-of-digital-shelf on eCom platforms measures the recurrence of a brand's product listings versus the competition based on keywords.
The Share-of-Digital-Shelf on eCommerce platforms measures the recurrence of a brand's product listings versus the competition based on keywords. It basically informs brands about their discoverability on eCommerce platforms like Shopee, Amazon, Flipkart, etc. Higher discoverability through keyword searches could likely trigger higher click-through rate, add-to-cart actions, conversions/sales, etc., of organic and sponsored listings...