i’ve been thinking about shay’s hobbies a lot lately. like she put on her dating profile that she’s a holistic healer and talked about it quite a bit on their first date, but she was currently working as an RMT. i think she actually said “just an RMT.” so that phrasing got me thinking. what if that were a career goal for her, but she was currently working up to it. like RMT by day, freelance holistic healing by nights and weekends.
then i got to thinking about how hard it is to do anything freelance when the only people who know you do it are your friends and family. and then i thought about what i do for my stuff to get traction with people i don’t directly know: smaller bits of content like short videos and memes that are related to what i do, but not the whole thing. but then i was like, what would she even post? and then i saw this video (doing research for my own regimen i swear)
https://www.youtube.com/watch?v=7Nd9LNOPt7I
and then it clicked. shay posts her own regimen. but not just like workouts. like she meditates, pic. she does yoga, video. she goes for a run, pic. she finds a recipe that has a lot of good things in it, pic. she makes a smoothie, video. she has a long day and does and extra level of self care, video. and in these videos and captions she explains what she’s doing, why she felt she needed it, and the supplies she uses to make it happen. she regularly fact checks other instagram fitness fads and debunks a lot of their dangers. she focuses on health being of both body and mind and the goal is equilibrium, not weight loss or gains. and she’s cute, funny, and buff as hell so she gains a pretty big following. (most of the comments are, stop! stop!! i’m already gay!!!)
( a good example post would be her jogging in her army t-shirt and captioning it: fuck the american military industrial complex winky emoji peace sign emoji. )
and then when she starts dating cosima and delphine their social media personalities come through. cosima is a dark vine/ tiktok maker hellbent on recording mischief. so 90% of the time she’s dancing or doing something chaotic in the background. or saying something like “long time follower, first time girlfriend. i have several questions.” and delphine will only pose with a dog and/or girlfriend. when she’s not posing, she’s doing something dumb and shay’s put the audio from ghostbusters 2016 “that’s sad, she’s a scientist” over it. ( face planting into a kiddie pool, baby talking a dog, struggling to open a vacuformed package )
she does get a lot of sappy ooey gooey stuff too. like snuggles and kisses and anniversaries. she makes very long captions declaring her love and being gross and affectionate. and people wonder like “two girlfriends? i thought you were cool.” and then she becomes this holistic healing, relationship, comedy, polyamory info account. and she answers tons of peoples’ questions about being polyamorous and queer. delphine even makes a guest appearance to talk about dating while trans.
basically, she has a very wholesome account that directs people to her holistic healing website and it was made popular by her big muscles, beautiful brain, and cute girlfriends.