Anderson M creative studio - Clouds animation
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Anderson M creative studio - Clouds animation
The Making of ‘Clipper: Naturally Colourful’
Here is s behind the scenes video of how Andersen M Studio created one of their projects. it's interesting to see the scale they work to in real life and how they film it.
Shackleton: Death or Glory
Here is another campaign from Andersen M Studio, which gives a much different experience to 'Plant Life'. The lighting here is much darker and there is a more realistic appearance of mist and fog around the hills at the beginning, whereas the background in plant life is more obvious that it was digitally created. At some points the props and paper creations look like shadows because of the low lighting. Map paper is used to create most of the sculptures such as the ship, which looks old, discoloured and parchment like, as opposed to using clean white paper in plant life. The music and sound effects here also helps to create the eerie feel and uses realistic sounds of being out at sea in a storm, whereas plant life has a more lighthearted track that uses instruments that would be asscosicated with growth in nature. In both animations the camera angles enhance the paper creations by using close up and perspective shots, and then placing them in context by showing the ship in the water. This ad makes me think about what kind of effect I want the scenery I create to have, and makes me consider how using lighting, music and possibly camera angles can help me to do this.
ITV3 Idents 2013 ‘Collected Stories - Plant Life’
Another example of using paper to communicate with animation. Andersen M Studio is a collaborative partnership that has experience in graphic design, photography, film and art direction. They primarily use paper to create ad campaigns for a variety of different clients, showing that their brand aesthetic appeals to a lot of people. I'm unsure as to wether this particular ad, 'Plant Life', was created by stop motion animation or filmed on set and then enhanced with CGI. I'm interested in this project because of the use of all white, and then quite a luminous but natural gradient of grey to blue in the background. I also like the way that the scene almost unravels and the plants roll upwards like they're growing. This really contrasts with the next campaign I'm looking at from Andersen M Studio...
ITV3 Idents 2013 'Collected Stories - Plant Life'
Going West
Going West
Going West