Sep 3, 2015
Andes Beer holds fake casting call late on a Saturday night to clear a town’s hunks out of the nightclubs.
It’s a simple idea, but I love how they executed it with the hunks themselves unwittingly telling the story. It probably didn’t make any actual difference for average-looking guys, but that’s not the point.
Agency: Del Campo Saatchi & Saatchi, Buenos Aires. Via: Creativity Online.