#andy sernovitz

[callmeblueza]

[Enter Mar] - Khái niệm Word of Mouth Marketing (WOMM)

[Enter Mar] – Khái niệm Word of Mouth Marketing (WOMM)

Trong bài viết này, tôi có sử dụng thông tin ở rất nhiều nguồn khác nhau (đặc biệt là ở cuốn Word Of Mouth Marketing của Andy Sernovitz), chỉnh sửa và biên tập lại với văn phong dễ đọc dễ hiểu nhất. Với vốn kiến thức còn ít ỏi về hình thức marketing cực kì lợi hại này, tôi mong muốn sẽ giúp các bạn được điều gì đó. Chí ít là có thể nảy sinh ra ý tưởng nào đó từ bài viết của tôi. Phần 1. khái niệm…

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[johnkremer]

The Word of Mouth Marketing Manifesto

The Word of Mouth Marketing Manifesto

In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. [Tweet “Word of Mouth Marketing: Happy customers are your best advertising. Make people…

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[socialresult]

Social Media - Andy Sernovitz: State of the social media industry 2016 — Live from the Brands-Only Summit https://socialmedia.org/blog/andy-sernovitz-state-of-the-social-media-industry-2016-live-from-the-brands-only-summit/

[socialresult]

Social Media - Welcome to the Measuring Social Media Pre-Conference — Live from the Brands-Only Summit https://socialmedia.org/blog/welcome-to-the-measuring-social-media-pre-conference-live-from-the-brands-only-summit/

[aabrilru]

Get in the habit of saying thank you.

“Word of Mouth Marketing”, Andy Sernovitz, Kaplan Publishing, New York, 2009, p. 87

[aabrilru]

Asking is easy, but most companies forget to do it

“Word of Mouth Marketing”, Andy Sernovitz, Kaplan Publishing, New York, 2009, p. 124

[aabrilru]

Your only choice is to make sure that the experiences people have with your company are positive ones. Make good products. Treat people well. Earn their positive recommendation. Take some of that advertising budget and put it into customer service, because customers' experiences will drive more word of mouth sales than another ad.

"Word of Mouth Marketing", Andy Sernovitz, Kaplan Publishing, New York, 2009, p. 45

[aabrilru]

Happy customers are your greatest advertisers.

"Word Of Mouth Marketing", Andy Sernovitz, Kaplan Publishing, New York, 2009, p. 7