If there were ever a more perfect blog for me to get assigned, it would be The XX Factor.
Not going to lie when we were each assigned a blog to read, my initial reaction was hoping that I wouldn't get something boring/unrelated to my life. And then I got the XX Factor and everything got better.
Essentially I am this blogs target audience. The blog's title "XX Factor" is a reference to the xx chromosome of women. Annie Le and Yale: How Much Can a University do to Protect Women is an example of this target audience. The blog appeals to the college aged working woman. She is someone that goes to class full time but can also be someone that is making her way up in the working world. Though there are a few guest contributions from male bloggers (which I'll get to in a bit), primarily the bloggers are female. Having the target audience be a specific gender might seem like it is limiting the topics that can be discussed. However, I think that it is a way to make a blog more personal. As a female, I read this blog knowing it was written with someone like me in mind.
The Annie Le article is a good example because it is relevant to someone my age. Annie Le was a college grad student at Yale who was brutally murdered in 2009. The parents of Le have recently announced a law suit against Yale with the reasoning as follows:
"According to the Yale Daily News, the suit alleges that Yale fostered “an atmosphere of tolerance of sexual harassment and sexual assaults” that “emboldened” Clark and points to a Title IX sexual discrimination complaint lodged by students against the University as evidence. Yale has responded by stating that there is no basis for the charges."
This is a fact presented by another source but what The XX Factor does that I think is a good example of blogging is they give their opinion with the source. And when I say give their opinion, it's not in an "I'm right and here's why I'm right sort of way."
The usage of photos, videos, links, etc. are effective ways to blog because they can be used as either support for your post or another interactive tool to engage the audience. I found myself engaged in The XX Factor because before I even began to read a post, I knew what the article was about based on the image.
(http://www.slate.com/content/dam/slate/blogs/xx_factor/2011/09/12/forever_21_shirt_equates_femaleness_with_being_bad_at_math_/102267749.jpg.CROP.rectangle-large.jpg)
The above image comes from the article Discouraging Math Smarts in Girls. As you can see, the image is simple; a teenage girl in a classroom, but it's the simplicity that really engages the reader in the story. Out of all the post I read on this blog, this article was the one that stuck out to me the most. Maybe it was the Hermoine Granger reference, the fact that I have actually seen the "allergic to algebra" shirt in Forever 21, or even my young sister being the focus of the post but I found myself agreeing with a ll of the points raised in the story.
(http://fastcache.gawkerassets.com/assets/images/39/2011/09/xlarge_allergic_fail.jpg )
This quote to me just might be the strongest point raised in the article,
"The problem isn't so much that the girls who go with "smart" are going to have to wait until they're a little older to feel the warm bath of male attention so much as that the girls who choose to downplay their intelligence when they're young in order to be popular will pay the price for the rest of their lives. Young women may not really grasp that once you turn 21 or so, you get to be both sexy and smart, and I worry that bad decision-making may be the result. "
Personally, when I was in middle school and high school (the target audience for that shirt), grades took priority over getting a boyfriend. Yeah I may have disliked algebra but I was decent at it. The reason I focused more on school was just because I knew I wanted to make something of my life.
I think that is what the bloggers are trying to get across and I think that this is what makes The XX Factor blog so relatable. They write with a conversational, personable tone that not only makes you agree, but it makes you think what's next.
Like I said before, a lot of the blogs will start off with an introduction from a different link. This is the case in the article, "How to Prevent More Boy Scout Sex Crimes". I picked this blog to talk about because it was written by a male contributors to the primarily female blog. Anyway, the author of the blog, got the idea for the post from a link off the Great Falls Tribune. Rather than just report that article and leave it with just the facts, the author goes and gives his thoughts on it. J. Bryan Lowder, the author, is an eagle scout so having the perspective of someone with that personal relatable experience give the post a little something extra.
Overall, I really enjoyed reading this blog. Maybe it was because I'm the audience, maybe I like pictures a little too much, but I think what really stood out to me was there really wasn't a consistent topic the blog focused on. Yeah it's for women, but like I posted, there are things for guys too. I'm happy to have been assigned this blog/ I think The XX Factor gained a new reader!