#app keyword optimization

[trymyappscom-blog]

New Way to Boost App Keyword Ranking

Apple algorithm changes all the time and it splits all mobile developers’ heads to rack their wits to explore how to increase their app keyword ranking in App Store. The process is complicated and hard but it is possible to boost the app keyword ranking.

First, use long-tail keywords smartly. Long tail keywords always bring mobile developers more App Store search results. For example, here are some keywords and their according search results on iPhone device:

1. “facebook” ——————-10780 search results;

2. “likes”———————–3794 search results;

3. “facebook likes”——————277 search results;

It is better to use keyword “facebook likes”.

Most mobile developers mistakenly take a single word as keyword for their app. Actually, when an app is just released to App Store, it is smart to use long-tail keyword such as a phrase instead of a single word. Because a single word is a broad area and a phrase narrows down the broad area a little bit so that your app can be be discovered more easily. And for new apps, such phrase keywords can increase higher. When the app store ranking increases on “facebook likes”, more potential app users can discover your app when they search the words “facebook likes” . Also, when more users search and installs it, the overall app store ranking boosts. Likewise, the app ranks higher on keyword “facebook” and “likes”. No matter if the user search keyword “facebook”, “likes”, “like” or “facebook likes”, the app will always show up. Thus, more search results comes to a mobile app, more potential users come to it and more traffic is converted to the mobile app.

Second, choose the correct app keywords based on countries. Many mobile developers perhaps have had ran into such issue that the app store ranking is on the toplist in one country but not on app ranking list in another country even though a same keyword is used for both countries. It probably is caused by different culture backgrounds. For example, mobile developers want to use a word for meaning of “discounts”.

1. In US, “Coupon” will be largely searched;

2. While in UK, “Vouchers” will be largely searched.

Thus, “Coupon” brings many search results for the app in US store, but it fails to bring it large search results in UK store. It is smart to use “Vouchers” for UK store based on the different culture.

To know more details about how to increase mobile app keyword ranking, check app keyword optimization on www.trymyapps.com.

[trymyappscom-blog]

Why Mobile Apps Require App Store Optimization ?

According to App News, over 50% of the smartphone users discover apps only through App Store. And that brings a really big problem and raises the question- how do the mobile developers get higher app store rankings for their apps or rank their IOS apps to top charts?

With over tens of thousands apps in App Store, most mobile users does not have time or lack the time to compare and check which one is better. So, they tend to install the apps on the top lists when they put a certain keyword in App Store search field. If the app ranks above #20 on the keyword, it is probably that the app can hardly be discovered in App Store no matter how good it is.

Therefore, it is very important for the mobile app developers to optimize their apps in App Store search results. Higher visibility in App Store converts to more potential traffic to mobile app. So app keyword optimization becomes a big part of App Store Optimization and the most effective app marketing method. When an app ranks higher and reaches to top list on a keyword, and then on a few keywords, and then on many keywords, the app’s overall ranking will also increase in App Store. While, for a same keyword, if the app supports both iPhone and iPad, its iPhone ranking and iPad ranking are different for most apps. Thus, mobile app developers’ goal is not only get higher iPhone ranking on many keywords but also get to the top charts of iPad rankings. Only in this case, the app store rankings boost can really be achieved.

In addition to keyword search optimization, there are 2 more App Store Optimization factors that greatly affect the mobile apps’ app store rankings. One is installs, including daily installs amount, total installs amount, app utilization retention, etc. Large installs can absolutely get an app to a higher position in App Store. However, the higher app store ranking might change and not remain there always. It would be great if there are continuously newly joined installs, that is to say, to get higher possibility to remain the higher position and avoid app decreasing, it is necessary for the mobile app to get downloaded by a certain amount of new users each day. And the other is positive review along with high ratings. Apple considers end users’ judgement of an app the most direct way to measure if the app is good enough for their consumers. The end users’ judgement are obviously directly reflected via reviews and ratings posted under an app’s Review section in App Store. Also, most potential users are more likely to install the apps with many good comments. So, if a mobile developer can submit a really good quality app to App Store and it gets many good reviews and higher ratings, we can say that he is doing extraordinary in app store optimization field and he is a app marketing master for sure of his own apps.

To check out more app store optimization services, please visit www.trymyapps.com.