How To Run A Startup For $0
Tech In Boston #26: Interview with Jonathan Kim, Founder, Appcues.
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Jonathan Kim is the Founder of Appcues, a startup that helps anyone build beautiful and simple user onboarding experiences. As a journalism major at Boston University, Jonathan taught himself how to code to help pay his way through college and eventually landed at HubSpot, where he led front-end development on their Social Inbox tool. He was able to get 20 people to put down their credit card before a product was even developed and since January 2014, over 100,000 users have been onboarded with Appcues.
In this episode, Jonathan talks about:
His experience on the HubSpot product team and his learnings from David Cancel (including he gave up on trying to get people to adopt a new behavior)
Teaching himself how to program as a journalism student at Boston University
How they got 20 people to put down their credit cards before having a real product
Getting to 500 users without spending a dollar on customer acquisition
The need for a co-founder
Lessons learned from a missed opportunity after their first big traffic spike (after being featured on Product Hunt)
How learning how to talk to their customers was crucial to their early growth
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