Apr 27
Apps Running on Incent Walls: A Hidden Risk for Advertisers
Imagine that you onboard affiliates to market your newly launched app. They commit performance, and you start seeing thousands of new installs overnight. You’re at peace that you’re getting a good return out of your marketing investments.
But within a few days, the users start uninstalling your app, engagement drops to near zero and you’re at the same spot where you were on Day 1. Are you thinking what went wrong?
The answer could lie in Incent walls.
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