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Apple Films an Epic Snowball Battle on iPhone 11 Pro

Ever since the launch of the iPhone 11 Pro, Apple hasn’t stopped talking about its video and photo potential. The tech giants recently launched an ad to show us how awesome the video and photo capabilities of the three-lensed smartphone is. To do this, Apple filmed the most epic snowball battle ever on its iPhone 11. The action-packed ad had impressive cinematography like a Hollywood movie.

About the iPhone 11 Pro Epic Snowball Spot

The goal of the spot was twofold. First, it was created to highlight the professional quality videography that’s possible on the iPhone 11 pro. It also showcases storytelling tricks like mounting the iPhone to a garbage can lid as it skids along the ground (that might not be possible with a larger camera). The spot was filmed in 4K at 60 frames per second, the ad was shot by one of today’s top cinematographers, Robert Elswit, who won an Oscar for his work on 2007’s There Will Be Blood. More recently, he worked on Mission: Impossible–Rogue Nation, Nightcrawler and Skyscraper. It was also directed by director David Leitch.

More about the Spot

The spot tells the story of a young girl’s journey as she and her friends rescue her teddy bear from her brother in a snowball fight. In the video, we see the younger sister and her band of underdogs taking on the older brother and his merciless teen group. The video shows flying snow, inventive attack techniques, armoured sledges and more as the two sides battle it out. This Apple spot is very fast-paced and action-packed. The cinematographer for the spot is spectacular and truly shows how amazing the video and photo capabilities of the iPhone 11 Pro are. https://www.youtube.com/watch?v=cM8DcCoZulw&feature=youtu.be Read the full article

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Ads We Love: Apple’s Tear-Jerking Holiday Ad Uses an iPad to Bring a Family Together

Apple recently released its holiday ad for its iPad, the spot is a tear-jerker and tells the tale of how the device can bring a family together especially during a sad and difficult time. This Apple spot is very real and skips past through the glossy and perfect Christmas moments. Instead, it tells a very real and relatable story of grief. With this holiday spot, the brand deviates dramatically from it's animated “Share Your Gifts” spot from last year.

This holiday spot is titled “The Surprise” and it tells the story of a family, as they cope with their first holiday without their wife, mother and grandma. The spot is very heartwarming and tear-jerking.

 Details about Apple’s Holiday Spot for Its iPad

The holiday spot puts the tech company’s iPad as the centre of the spot. The spot is called “The Surprise" and it was created with longtime Apple partner TBWA\Media Arts Lab. It was directed by Mark Molloy, who was also behind Apple’s comedic coworker caper “The Underdogs” earlier this year. Molloy also directed 2018’s “Homework”  for Apple. The ad was also centred on a group of young people and their creative use of an iPad. The spot is 3 minutes long.

About the Spot

The tear-jerking spot tackles some key and heavy themes that most holiday ads will tend to avoid. It tackles loss and grief; it even shows the reality of what travelling with kids can be. In the spot, we see how an iPad which was initially used as a convenient distraction can be used to bring a family together. The spot follows a family of four making a long road trip to see the mother’s father. The two daughters are seen to be constantly bickering throughout the trip. We see the parents constantly use the iPad to distract or appease the kids as they concentrate on the trip or helping the grandpa who just lost his wife. On Christmas morning, the girls reveal what they have really been doing on the iPad: creating a digital scrapbook telling the story of their grandpa’s life with his late wife. A clip of the last time grandma was captured on camera coupled with the thoughtful sentiment of the gift brings all the adults and the viewers to tears. https://youtu.be/LDeRyyDrS40 Read the full article