I can not stress enough, the relevance of technology to this current population, both nationally and internationally. Wether we want to or not, the majority of this generation in the US is forced to look at some kind of screen every day. The most common types of screens are computers, mobile phones and televisions. This covers work, home, to and from work and vacations etc. That being said, arts businesses both profit and non-profit need not have a further explanation as to why an organization (or the artist themselves) should consider a way to make them selves available on each one of these technological platforms.
I put this interview up because it is the perfect example of why apps are a important way to help drive profit to the different arts industries. Keeping up with the most contemporary technology available is the salt and pepper (if you will) of a truly established business. Having a mobile app proves to all available markets, that your business is complete, technologically apt and relevant. A mobile app is also an invaluable marketing tool. To be able to directly market and potentially profit from a device that most people have on them at all times is a chance unlike any other that all art related businesses should strongly consider. The possibilities of apps are infinite, it all depends on what your arts organization chooses to use the technology for.