From a production manager to all the marketing people working in the arts...
Please learn something about what you’re trying to market. Please. You don’t have to take a personal interest in it or go to school for music/theatre/dance/whatever, but please... maybe like... go listen to the music you’re advertising? Read/find performances to watch of the plays you’re advertising? Look at the art? Read the books? And if you’re lost or maybe it’s new art and you can’t do that sort of pre-work, go talk to the producing entities... the directors, the producers, the creators... they can help! They’d love to talk about what they’re making. I promise. Because trust me... you’re fooling no one by googling it and pasting something together from reviews and already existing copy and calling it a day.













