Jul 16, 2014
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Motivate and Engage Users: Solutions for Boosting Customer Retention
The Apps Alliance Business and Revenue Working Group has published best practices for engaging and retaining users and measuring success.
Converting downloads into long-term, loyal customers remains a challenge for developers. Despite increasing app downloads, 80-90 percent of apps are deleted after just one use.
The Apps Alliance Business and Revenue Working Group Customer Retention Guide, entitled Motivate and Engage Users: Solutions for Boosting Customer Retention, walks developers through practical steps for engaging users for the long term and how to measure success.
Read and download the report.
The Alliance is thrilled that three of our members have been named as fast movers in the mobile apps and ads market by Venture Beat. The article highlights the fast growing mobile app industry and 10 companies that have been exceptionally successful within the app ecosystem. AppsFlyer, Flurry, and HasOffers are all profiled in the piece and as members, we have seen these companies add significant substance to the app industry. Congratulations to our members on this well-deserved recognition!
App Developers Alliance and Electronic Frontier Foundation Join to Stop Patent Troll Court Should Consider Pending Covered Business Method Review Before Allowing Patent Troll to Wage