#askjpm

[voodooplex]

#livinginamerica🇺🇸 #nofilter #howweroll #capitalism #workingpoor #wageslave #shareacoke #boothie #snacketology #susanalbumparty #askJPM #McDstories #AskACop #myNYPD #winning #instagoodspofleeksquadgoals via @fuckadvertisements (at Hashtag CurrentMood)

[otpglobal]

Hi @Schultz44, Why is Pres #Obama pushing a secret #TPP “trade” deal that’s clearly bad for U.S. #jobs. #AskTheWH http://t.co/4DrEBwwUrx

— Expose The TPP (@ExposeTPP) January 21, 2015

[otpglobal]

Occupy made it possible! ... JPMorgan whistleblower Fleischmann to Max Keiser 

Alayne Fleischmann, a former lawyer at JPMorgan Chase, whose testimony helped secure a $13 billion fine for the bank, says that most big-time fraudsters have got away scot-free, and claims that only continued public interest can ensure they are punished.

[prasunbhowmik]

Social Media #bashtag

Quick! You’re in a room with no key, a chair, two paper clips, and a lightbulb. How do you defraud investors? #AskJPM

Want more? 

Or how about the #myNYPD fiasco:

you get the drift..

So, i found a lot interesting stuff online trying to understand why these things happened.

There was a lot of analysis. Some were vague:

Find best practices of similar campaigns that were successful and analyze WHY it was successful. Implement those tactics.

Some were useful

Going forward, the NYPD should own up to the fact that there are 'mixed' impressions of the brand and start the 'that was then, this is now' conversation. Acknowledge head on there are some problems and then lead (and document in social) the way forward. #newNYPD

But the best piece of advice on marketing on Twitter was this:

My blog post about why some brands should never use hashtags. #askjpm #MyNYPD #McDStories http://t.co/dE5QyoEmWd

— Wally Pinkard (@wallywhat) April 29, 2014

Some of the key insights from this piece, as written by Wally are:

The Difference Between Twitter & Facebook

Twitter is a great platform for brands and organizations to get their message out and engage their audience; however, Twitter does not offer any control over the conversation. Anyone can @mention your organization, and there is no such thing as ownership of a hashtag – there is no off switch. You can disengage in the conversation, but the conversation that you started can continue without your presence. Facebook grants page owners the ability to control the conversation through deleting or editing comments or in dire circumstances turning off commenting altogether. While deleting negative comments is certainly seen as bad form, it can still be used as a last resort when a social campaign blows up in your face.

Why Brands Use Twitter

Although Twitter has around 20% of the users that Facebook has, it seems to be the channel that gets the most love from brandson TV. Brands want to be a part of Twitter because it feels more cutting edge than Facebook and hashtags are a cool looking thing to have at the end of a commercial, at least much more so than a URL for a Facebook page. Facebook is constantly ratcheting down the reach that brands have with their audience in an attempt to monetize that transaction while on twitter general changes much less often.

Bashtags: The Lesson

If you are an organization that invites controversy in some way you should probably not promote yourself through hashtags on Twitter. It is fine to use Twitter to engage but to try and create a conversation is playing with fire. There is a reason that companies like Wal-Mart is not using Hashtags to highlight its happy workers and Bank of America trying people to talk about how great of bank they are. Although some companies will never learn; just #askjpm  who thought it was a good idea to have a Twitter chat with a senior executive.

[otpglobal]

Not a week seems to pass without some banker or trader committing suicide. Today we get news of the latest such tragic event with news that 28-year old Kenneth Bellando, a former JPMorgan banker, current employee of Levy Capital, and brother of a top chief investment officer of JPM, jumped to his death from his 6th floor East Side apartment on March 12.

[elgarmento]

I'd like to know the answer also! Why haven't the financial executives been prosecuted? #AskJPM http://click-to-read-mo.re/p/4C6t

[ondromikus]

Kto sa veľa pýta, veľa sa dozvie.

1 hashtag (napr #AskJPM, #AskRKelly),

dostatočné množstvo pevných nervov.

Dobrú chuť, zjedzte, čo ste navarili. Nie každé jedlo je vždy gastronomický zážitok, a podobne je to aj s Q&A. Niekedy vyjdú, niekedy nie. Všeobecne uznávané heslo „ škodoradosť je najlepšia radosť“  sa v internetovej dobe teší čoraz väčšej popularite, let´s take a look na (ne)úspešné príklady.

JP Morgan

Najväčšia banka v USA sa rozhodla zostúpiť zo sveta pôžičiek a úrokových mier dolu ku svojim fanúšikom prostredníctvom Q&A. Bankový sektor sa vo všeobecnosti neteší veľkej popularite medzi obyčajnými ľuďmi, ktorí ich služby vnímajú zväčša negatívne, a preto aj v tomto prípade negatívne a sarkastické otázky prevalcovali tie rozumné. A ako spoločnosť prehlasovala, tak sa aj stalo. Twitter takeover.

McDonald's

Nailed it. McDonald´s, ktorý je známi tým, že svoje burgre vyrába iba z „najkvalitnejších surovín“, poskytol svojim followerom možnosť zdieľať ich najsilnejšie zážitky z reštaurácie prostredníctvom hashtagu #McDStories. A že to boli zážitky silné ako čerešne s mliekom.

R. Kelly

Nie, internet nie je milosrdný ani voči hviezdam veľkého formátu. Americký R&B spevák R. Kelly sa o tom presvedčil na vlastnej koži, kedy v domnienke, že vytvorí buzz a spraví promo pre svoj nový album, usporiadal svoje vlastné Q&A. Očakávania príjemných otázok dostali facku.

Nie len z hejtovania je človek živý. Nájdu sa aj svetlé príklady ako robiť Q&A. Jedným z nich je Roger Federer, ktorý potešil svojich fanúšikov vtipnými odpoveďami.

Aké z toho plynie ponaučenie? Treba brať do úvahy, že internetová anonymita zvyšuje sebavedomie a vytvára rýchlopečených hrdinov, ktorí posúvajú príslovie „čo na srdci, to na jazyku“ na nový level a pripraviť sa na možnosť, že niektoré otázky nebudú najpríjemnejšie.

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[buichristina]

Vine to accompany my previous blog post.