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App search optimization presents organizations hoping to exploit their prospects with one of kind difficulties. The app store marketing is hyper-serious, with a combined 4,000,000 accessible applications for Android and iOS clients alone.
How to do Keyword Optimization for ASO
How to do Keyword Optimization for ASO
App store optimization is something that you cannot ignore nowadays. Due to the increase in mobile apps, you need to work extra hard that is mainly focusing on the right keyword optimization strategy to make your app visible on the app store. The process of mobile app creation may be easy for you. But app store optimization is not an easy and one-time process. It is a time-consuming process that…
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The Importance of App Store Optimization
You submitted your app to the Google Play Store or Apple App Store. It swims there happily until it disappears after 12 days. Why? Because there are millions of apps in these stores and each one of them wants to be noticed, downloaded, and played/used.
The number of applications is ballooning each day; app stores are changing, developing their algorithms and the game rules. You need a better app marketing strategy or tactic if you want your app to remain relevant, visible, and get downloads. This tactic is called App Store Optimization (ASO). It is one of the major elements of mobile marketing.
What Is App Store Optimization and Why It’s Important
ASO is the process of enhancing the visibility of mobile phones apps in the app stores. This could be iOS, Google Play for Android, or iTunes. Just like SEO (search engine optimization) is for webs, ASO is for mobile apps. Specifically, ASO includes the procedure of ranking highly in app stores’ search results as well as top charts rankings. This leads to more downloads for your mobile app.
According to Forrester, over 63 percent of apps are found via store searches. This means that search in app stores is one of the most used ways for finding and downloading the latest apps. Recently, Ankit Jain argued that the average apps’ search actually makes the highest percent of installs. This means that if you aren’t using ASO optimization to enhance your apps’ search ranking, you will miss out on the best discovery method available to your app.
With millions of apps in every app store fighting to rank higher, the worrying reality is that many developers aren’t investing in ASO.
What Are the Benefits of ASO?
As you have seen, ASO is quite important in ranking your apps higher. In specific, it boasts of these benefits:
It’s where the action happens – Literally, more and more individuals are shifting to mobile and other smart devices for making searches, purchasing, and even making business transactions. Therefore, if you own a business, you need to be in this niche. More and more firms are going the app-way, and that is because of the evolving behavior of consumers.
Be seen – To be online and not be seen is of little use. If you wish to stand out and make your mark, you need to be seen easily. And to achieve this, you need ASO which will make sure that you are easy to find.
My way or the highway – Today, many individuals just find new apps to install directly by visiting the app store without having any app in mind. So it’s vital you be listed at the top for a higher chance of being discovered.
Target relevant users – App store search optimization ensures that you reach the right customers. Your organization serves a specific target of individuals and it is imperative you reach them.
More profit – App Store Optimization is the first step to making more profit. More visibility translates to more download and thus more users. More users translate to more business and thus more profit.
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What Are the Mechanics of ASO?
Let’s begin by listing down the various elements that might affect your ASO. First of all, the title. The keyword you place in your title should be the one with the most search traffic. Invest time researching which word is that because changing your title to include another word might be detrimental. To enhance your search rankings, you will need to know which keyword (s) is relevant and used frequently by your target viewers. It’s helpful to monitor your rivals in order to determine how you rank every week.
Despite being the most critical factors for ASO, the mere fact that the app store SEO keyword and title can be changed easily means that you may frequently optimize them.
Secondary factors:
A total number of downloads – The number of downloads is quite important to ASO, however, you don’t have any control over this.
Reviews and ratings – Also vital and hard to control. However, there are methods of incentivizing happy users to review and rate.
How Do You Improve Your ASO? App Store Optimization Tips
Use keywords – By now you know that having relevant app store SEO keywords will certainly enhance the search ranking of your apps.
Tracking – You need to always track your app ranking for its specific keywords. There are modules that make this possible.
The number of downloads – This number has a great impact on the success of your app. App reviews/ratings, effective media presence promote your app and boost the download. Many people download an app after they have considered the rating and review – shown from the number of downloads.
Rating and reviews – As we have mentioned above, people consider the reviews and rating before they download an app. For instance, a person would rather get an app that has 4 stars instead of the one with 3.5 stars. Ensure that your apps get the best review because visitors do read them.
App icon – Your app icon is the first thing that visitors see when they visit App Store. An icon should show what your app is all about, in the best and simplest way possible. Ensure that you have something unique or hire a professional to do it for you.
Screenshots – These are also some of the first elements that visitors see when they see your app in app stores. Every screenshot should have a specific message for the app and additional text should be included to clarify what every shot is about. Screenshots should be used to increase your visibility. Many people review all the shots and read the texts before they download an app.
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With the above app store optimization tips, your app will get the highest rank and thus more download. App Store optimization is a cost-effective and long-term solution option for individuals who are willing to invest their effort and time in their mobile app marketing. However, it isn’t a magical solution. It is a steady process of optimization as opposed to a one-time action that you can implement to make your app succeed.
Invest in this app store optimization strategy and get your app up there.
What is App Store Optimization (ASO)?
App Store Optimization (ASO) is the process of increasing the visibility of mobile apps to rank higher in the app store search results. The ASO is important because higher the rank of your app on the app store, the more visible it is to a potential customer.
If you are not serious about ASO, you are losing your customers…
Try these App Store Optimization Strategies to Drive More Downloads
Make a large list of keywords
First, make a list of keywords that relate to your app. Add both keywords and long tail keywords in the list. There are many keyword search tools available, just enter a specific word in the search box and it will show you all the words that relate to your entered word.
We would suggest you to use Sensor Tower and Mobile Action to gather the data. You can see the competition by using these tools. It will show you how likely you will rank in the top 10 for a keyword. So, the keywords analysis is necessary.
If you don’t want to do this, then hire SEO executives. They know how to search and analyze each and every keyword. Ask them about top ten keywords that have a chance to come on top on the App Store. It is one of most important App Store Optimization Strategies that you must need to do.
App name and description
After choosing top ten keywords for your app now you know the title of your app. But keep in mind app names are truncated at 23 characters (iOS) and 30 characters (Android) so keeping them short is critical. We must say that your app title and description is everything. App Title draws the attention of users. Make sure your focus keyword should be in the title and also throughout the app description.
So, create a well-written copy that contains the strategically placed keywords and tells about your app. Write its benefits and how it differs from the rest. The first three sentences grab the more attention so write it proper and attractive. Your app description is something that ultimately convinces users to download your app.
App icon plays important part in ASO
Your app icon and cover suitable to your app, should be clearly sound about your app. People will definitely judge your app by its icon and cover. The app icon plays the important part in ASO because it is the first impression that people have about your app.
To create a quick recognition for your app, use app logo as an app icon. So, design a simple and memorable icon that immediately conveys the audience. It really boosts your downloads. If conversions increase on websites because of high-quality and attractive images, you can bet the same principle’s at work in the App Store.
It focuses on the app design principles to keep in mind when creating your app icon and splash image. It will increase your downloads and will also improve reviews and ratings.
User appropriate screenshots
People are visual creatures so everyone might not read the app description. They will definitely first see the screenshots. You can upload maximum five screenshots and first two screenshots are very important. It will grab users’ attention. So showcase your most significant screenshots first.
Show the key features in the five screenshots. You can boost your app downloads if you have a real idea and knowledge of how screenshots perform better. So, flaunt attractive and real screenshots that tell about your app. You can use real-time screenshots. For example, take a picture of someone when he/she using your app. It will be very impressive for your app.
Make an eye-catching video
How can video be helpful to draw users to your app? Let’s understand it with a good example; have you remembered the recent blockbuster film Baahubali 2? Of course, yes! They’ve released its trailer first so it grabbed everyone’s attention by the releasing an interesting trailer and make money.
Same as in mobile apps, it is necessary to make an eye-catching video that shows about your app how it works and how it differs from the rest. It is highlighting the key features. But keep it short and simple with great sound quality. The video is one of the most powerful ways to get your message across about your app.
