In the newest episode, I got the honour to sit together with Brett Lovelady, Founder & CEO of ASTRO Studios in San Francisco. Brett shares his perspectives on the intersection of design and business, learning from his experience founding startups like ASTRO Gaming, Minus-8 Watch and serving as a
In the newest episode, I got the honour to sit together Brett Lovelady, Founder & CEO of ASTRO Studios in San Francisco. Brett is one of the world's top design leaders by directing some of the world’s most culturally relevant programs, helping clients generate over $60+ billion in new revenue worldwide and advocating for design in many influential situations. He shares his perspectives on the intersection of design and business, learning from his experience founding startups like ASTRO Gaming, Minus-8 Watch and serving as a VP to frog and Lunar. We dive into:
his experience of driving design entrepreneurship, founding many startups including Astro Gaming which was acquired to Skullcandy and most recently Logitech
how and why design is driving new initiatives and start-up ventures, by being in the catalysing and initiating role to drive a common vision for all stakeholders
how to learn by every project and business venture initiative as a design team to drive impact
how design practise and community developed in Silicon Valley, looking back at the 25 years of ASTRO Studios
the future of design and the growing responsibility we share to drive the right behaviours, habits and outcomes on the intersection of technology and humanity - and why designers have to be the “human advocate” in the process
the important link between design and branding - and how this helps to set design solutions in context
We sat together at the recent IDC, International Design Conference in Chicago. The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com
