“Reframing the narrative of fine jewelry and its purpose means establishing new beliefs in practice and consistent communication to the public and various industries. Since the very first handmade graffiti nameplate I cut for underground rappers here in New York, I understood that my point of view is derived from contextual responses to culture and its dialectic value inside of consumer society. The jewels are innovative storytelling objects and remind the wearer of their freewill and obligation to uphold design as an integral part of life and experience. Each jewelry concept initiated is an effort for beauty to sustain purpose through ethical discovery and research.”- @juleskim of @bijules on #innovation #customjewelry #bijulesjewelry #bespoke #atelierbijules #14k #18k #gemstones . . . #londonbluetopaz #diamond #engagementring #loveinthetimeofcorona #staystrong (at New York, New York) https://www.instagram.com/p/B-QJbkWjffU/?igshid=xvgrr550qncn