Jul 13, 2021
Culture and diversity are important factors for a luxury brand. The luxury fashion brands have started to appreciate cultural diversity and are taking steps to ensure that the native people gain recognition.
This helps the brands in gaining trust from the luxury consumers as well as the indigenous and native people, from where the designs or the collections are inspired.
It is necessary that the owner of the traditional knowledge is identified clearly and a brand does not take all the advantage by commercialising the borrowed ideas.
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