In an increasingly multi-screen world, it’s critical for advertisers to think about mobile audience behavior holistically; true intent deciphered through mobile, online and offline behavior. Jumptap is expanding itsAudience+ Targeting Platform by leveraging eXelate’s data and insights on online purchase intent, household demographics and behavioral propensities across 500M online consumers worldwide. As a result, advertisers will be able to target and reach mobile audiences at key points within the decision making and purchase process.
To link to eXelate’s data, the company drops Jumptap pixels within its publisher network. When eXelate receives a request from a user’s device, it sends Jumptap an eXelate user ID, along with an IP address. Once the sync is made, the online data is available to Jumptap whenever it ‘sees’ the user in its network.