Better Clients = Better Results! Make change for people who deserve it! You must be willing to do the emotional labor of telling your clients the truth that will get them better results. If they are unable or unwilling to embrace the truth of your product or service than move on to those that do. What you do is not for everyone any more. It is for those clients that get the truth of your product or service. It is for those clients that are ready for the better results you provide. Over 50% of your results come from less than 1% of your effort. This means you should be focusing more of your energy developing deep relationships with better liners for your product or service. The results coming from these clients will create a sales and marketing explosion for your business. These clients have the ability to consume more of your product or service than you can supply. Further, the development of your authenticity and emotional intelligence will enable you to out care the competition as you create trusted advisor relationships with this very important group. You get paid for serving others in three ways - money, trust, referrals. Trust can be earned from those you serve if you are able to demonstrate trustworthiness. It is up to us, as individuals and organizations, to earn that trust. Our integrity, competence and reliability provide evidence of our trustworthiness. When you provide a new perspective on a problem that your client has not been able to solve you earn a level of trust and respect. When you are able to articulate their wants, needs and challenges better than they can to themselves, you have passed a tipping point in the relationship as you become a trusted advisor. From that point on, as you continue to add value to the relationship your clients will continue to eagerly receive your products and services. #authenticity #authenticleadership #authentic #salesleadership #sales #authenticsales #authenticbranding #emotions #emotionalintelligence #leadership #leadershipcoach #salestraining #salescoaching #entrepreneur #entrepreneurialelite #businessowners #businesswomen #digitalbusiness #onlinemarketer #digitalmarketer #startups #trust #relationships