Stakeholders Consultation with the Ayush Industry
Held on 29th May 2025, chaired by Shri Piyush Goyal (Minister of Commerce and Industry), in the presence of Shri Prataprao Jadhav (Minister of AYUSH) and his Ministry and AYUSH EXPORT PROMOTION COUNCIL associates.
Way Forward for Ayush Industry (Incorporating Stakeholder Insights)
Government-Led Initiatives presented by Dr. Rajesh Kotecha (Secretary: Ministry of AYUSH)
1. Dedicated Sectoral Recognition
Recognize Ayush as a distinct sector under the Startup India framework for focused FDI tracking and sectoral support.
2. PLI Parity for Ayush
Extend Production Linked Incentive (PLI) schemes to Ayush manufacturers—both pharma and food-based—for parity with mainstream sectors.
3. Global Regulatory Harmonization
Drive international regulatory alignment for Ayush products to boost global acceptance and access.
4. HSN Code Alignment
Align HSN codes and broaden coverage under Ayushexcil to facilitate exports.
5. Investible Project Pipeline
Build a pipeline of Ayush infrastructure projects for private investment through PPP models.
6. Better Synergy
Strengthen inter-departmental and inter-sectoral collaboration.
Stakeholder-Led Strategic Inputs (what I spoke about on behalf of Hamdard)
1. R&D and Format Development
should be driven by private incorporations, fostering innovation and modernized product formats in AYUSH.
2. Scientific Evidence Generation
must be fueled by private sector investment (INC) while leveraging Government of India (GOI) infrastructure, ensuring credibility and clinical backing.
3. Market Expansion & Exploration
needs acceleration through faster and streamlined GOI subsidies spearheaded by AYUSHEXCIL, enabling broader global market reach.
4. Regulatory Barrier removal
calls for government-backed incentives/subsidies to reduce friction in approvals and global compliance processes.