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#45 - Il B2B è morto! Davvero ?
Absolutely inspiring and well-produced video, found via Neville Hobson who describes it as follows: "a corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related materials, shown during Corning CEO Wendell Weeks’ presentation to institutional investors and analysts in New York last month... this is a video unlike any IR video I’ve seen before. In fact, it’s an outstanding example of story-telling, one that presents such a compelling picture of what is in our near future in terms of enabling us to connect with people anywhere from our homes, our workplaces, anywhere we happen to be, and get at information we need, whenever we want it, using whatever device works best for us.
The video depicts a family using futuristic glass technologies such as touch-operated kitchen counter tops, smart appliances, mirrors, tables, car information console and auto-dimming sunroof, interactive glass road signs, an interactive bus stop map, wafer-thin glass books and phones, and much more...."
