Aug 24, 2020
Why is the BARC rating inappropriate? TV viewership grew in India over 2019, with about 762 million viewers recorded per week. Each household watched 5 hours, 11 minutes of TV every day, and as many as 222 million individuals tuned in to primetime TV at any given time. Given these stupendous numbers, BARC India samples from a panel of 185,000 individuals across 44,000 homes which is equal to only 0.00024% sample size. #barcindia #barcindiaratings #ratingsgonewrong #desi #desivision (at Silicon Valley, California) https://www.instagram.com/p/CESpNybA4Ia/?igshid=144kxl3u0f3xy